The emergence of new digital technologies enabled the digital prototyping process more efficient. MAS Holdings, the leading apparel manufacturing organization in the country, organized the Browzwear visit on 21st of October 2022 to the Department of Textile and Engineering of the University of Moratuwa to foster industry and academia collaboration towards a digital product strategy. Browzwear is a pioneer of 3D digital solutions for the global apparel industry. The CAD Laboratory of the Department is equipped with Browzwear’sVStitcher software, which is used to develop photorealistic 3D garments in most aspects to ensure fit garments to any digital model with accurate, true-motion and material replication. The Browzwear team includes Lim Lena (Co-founder & Chief Commercial Officer), Avihay Feld (Co-Founder& CEO ) and Siewli Oon (Client Success Lead). They shared a wealth of knowledge for future digital prototyping establishments. The department greatly appreciates the Browzwear’s digital resources and the support extended to spearhead teaching and research in digital product development and fit evaluation. As the major part of the visit, Avihay conducted a guest lecture for the undergraduates and shared the latest developments in digital product development and virtual fit.
Further, Anupama Fernando- Digital Evangelist from the Digital Product Creations team of MAS Holdings connected world’s most advanced technical sizing and fit tools provider, “Alvanon” to the CAD Lab to access the standard digital Alvanon Body Platforms (ABP). ABP will provide standard digital dress forms to achieve consistent digital product execution. This collaboration will support future digital establishments in digital product creation and the process at the CAD Laboratory.
