- Faculty of Engineering
- Department of Textile & Apparel Engineering
- Senior Lecturer Grade I
CV
Contact information
Univerity of Moratuwa
Katubadda
Moratuwa
Sri Lanka
Teaching and Administrative Activities
Concept Development and Project Proposal of final major project in Fashion/Textile -Undergraduate -2015
Fashion Industry Investigative Report -Undergraduate -2015
The Business of Fashion -Undergraduate -2015
Design Development and Problem Solving of final major project in Fashion/Textile -Undergraduate -2015
Product Strategy and Production Planning -Undergraduate -2015
Design Realization 2 -Undergraduate -2014
Introduction to Product strategy -Undergraduate -2015
Business and Marketing -Undergraduate -2014
Realisation and Evaluation of final major project in Fashion/Textile -Undergraduate -2015
Foundation studies -Undergraduate -2021
Visual Studies -Undergraduate -2021
Design and Technical Studies in Fashion -Undergraduate -2021
Product strategy and production planning -Undergraduate -2021
Marketing and Merchandising -Postgraduate -2022
Fashion in Context -Undergraduate -2021
Fundamentals of Design -Undergraduate -2023
Design Studio Practice I -Undergraduate -2023
Design Studio Practice I -Undergraduate -2023
Introduction to Design Development -Undergraduate -2023
The Business of Fashion -Undergraduate -2023
Design Studio Practice II -Undergraduate -2023
Fashion Marketing and Consumer Studies -Undergraduate -2023
Fashion Forecasting -Undergraduate -2023
Marketing and Merchandising -Postgraduate -2023
Textile Design Studio Practice II -Undergraduate -2023
Fashion Industry Investigative Study -Undergraduate -2023
Product strategy and production planning -Undergraduate -2023
Fashion in Context -Undergraduate -2023
Global trends and current issues in the Sri Lankan Textile and Apparel Industry -Postgraduate -2023
Design and Product Development -Undergraduate -2024
The Business of Fashion -Undergraduate -2024
Fashion Marketing and Consumer Studies -Undergraduate -2024
Fashion Forecasting -Undergraduate -2024
Research Methods -Undergraduate -2024
Research Methods -Undergraduate -2024
Product strategy and production planning -Undergraduate -2024
Global trends and current issues in the Sri Lankan Textile and Apparel Industry -Postgraduate -2024
The Business of Fashion -Undergraduate -2025
Fashion Business and Product Strategy -Undergraduate -2025
Fashion Forecasting -Undergraduate -2026
Fashion Product Strategy -Postgraduate -2026
Fashion Industry Investigative Study -Undergraduate -2026
Research Methods -Undergraduate -2026
Fashion Marketing and Consumer Studies -Undergraduate -2026
Chief Examiner - Aptitude Test- Fashion Design and Product Development (2021 To 2024)
Orientation Committee Member - (2024 To 2026)
Research Activities
Consumer Behavior
Sensory Marketing
Sensory Touch
Green marketing (upcycling and recycling)
Fashion Marketing
MSc. (Major component of research) - Consumer Values Towards Second-Hand Fashion Consumption (2022)
MBA-Exploring Psychological Characteristics of Women Entrepreneurs in Sri Lanka (2022)
MBA- The impact of switching barriers on consumer intention to purchase ecofriendly products (On going)
MBA- Factors influencing sustainable organic product consumption in Sri Lanka (2023)
PhD: Colour Congruence and Visual Aesthetics in Digital Fashion Retail: Effects on Emotion, Trust, and Online Purchase Decisions (On-going)
PhD: The Design Process of Traditional Costume Penetrating a Niche Market (On-going)
MSc. (Major Component of Research): Impact of Algorithmic Fashion Exposure on Impulsive Buying Behavior among Gen Z Female Consumers- (on-going)
MBA: Impact of Social Media Online Reviews on Generation-Z Consumers’ Purchasing Intention Intension - 2024
MBA: The Impact of Online Reviews on Sri Lankan Consumers’ Purchase Intention-2024
MBA: The Influence of Artificial Intelligence on Consumers’ Impulse Buying Behavior in Online Shopping-2024
MBA: Study on the Effectiveness of Recent Strategies to Retain the Apparel Industry in Sri Lanka -2024
MBA: Explore the purchase behavior of natural food & beverages based on ewom in social media among Gen Z (On-going)
Investigating the influence of AI-enabled chatbot service quality on customer satisfaction: The moderating role of customer ability readiness in the Sri Lankan telecommunication sector, 2026
Exploring Sri Lankan Consumers’ Perceptions and Experiences of Artificial Intelligence in Online Retail: A Qualitative Study, 2026
Consumer Behavior, Sensory Marketing, Design Issues in Marketing
Education and Professional Affiliations
PhD, Queensland University of Technology ,2019
Masters, University of Westminster ,2011
Bachelors, University of Moratuwa ,2009
Fellow, The Higher Education Academy, United Kingdom (FHEA) (2018 To date)
Certificate in Teaching in Higher Education (CTHE) University of Colombo(2014 To date)
Staff and Educational Development Association (SEDA),United Kingdom(2014 To date)
Member of Sri Lank Association for Improving Higher Education Effectiveness (SLAIHEE) (2015 To date)
Teaching Advantage, Queensland University of Technology, Australia(2018 To date)
Member of Advance HE Connect (2018 To date)
Alumnus, Queensland University of Technology (2019 To date)
Member of University of Westminster Alumni Association (2011 To date)
Career
Senior Lecturer ( Grade I): Department of Textile and Clothing Technology, University of Moratuwa, Sri Lanka-October 2025- Current
Senior Lecturer (Grade II): Department of Textile and Clothing Technology, University of Moratuwa, Sri Lanka-October 2019- 2025
Visiting Fellow: Division of Research and Innovation, Queensland University of Technology, Australia, October 2019- Current
Lecturer (Probationary): Department of Textile and Clothing Technology, University of Moratuwa, Sri Lanka- February 2014-October 2019
Lecturer (On Contract): Department of Textile and Clothing Technology ,University of Moratuwa, Sri Lanka- October 2012-February 2014
Visiting Lecturer: Department of Textile and Wearable Arts, University of Visual and Performing Art, Sri Lanka- October 2014-2015
Editor: The Open University, Sri Lanka- March 2012-2015
Consultant- The Open University, Sri Lanka-2016
Welfare Ambassador: Division of Research and Commercialization, Queensland University of Technology, Office of Commercial Services, Australia - May 2107
Design Intern: Brandix Center of
Inspirations, Ekala,Sri Lanka : March 2008-October 2008
Scientific reviewers of 9th International Conference of Management and Economics (ICME), 2020.
Participated to: Focus Group Discussion- on the study of mapping creative industries in Sri Lanka, conducted by The Institute of Policy Studies of Sri Lanka (IPS), on 30th October, 2019
Member of Australian and New Zealand Marketing Academy Special Interest Group (SGI), Market Shaping and Innovation (MASHIN) from 2019
Panel chair of Australian and New Zealand Marketing Academy Conference, 2018
Scientific Reviewer of Australian and New Zealand Marketing Academy, 2017, hosted by RMIT University, Melbourne, Australia, 2017
Member
of the Panel of Judges for Singer CATS Designer Awards, Sri Lanka-2012,
2013,2014
External resource person collaborated with Ministry of Textile and Industry Commerce for creativity development of handloom textile designs in Uva Province, 2012/2013 Sri Lanka
Honours and Awards
Prize for Australian and NewZealand Marketing Academy(ANZMAC) Best Paper Award (Received 2018)
Highly Commended Award (Received 2018)
Prize for Australian and New Zealand Marketing Academy (ANZMAC) Doctoral Colloquim, Best Doctroal Proposal,Early Stage (Received 2017)
L.S Wanigathunga Gold MedalL[Highest scoring undergrduate student of Fashion Design and Product Development Course (Received 2010)
Finalist at the Triumph Inspirational Award - Sri Lanka (Received 2008)
Outstanding research award (Received 2020)
Best Paper Award - Psychological Characteristics of Women Entrepreneurship: A Systematic Literature Review (Received 2022)
Outstanding Research Award with Distinction (Received 2021)
Outstanding Research Award with Distinction (Received 2022)
Outstanding Research Award with Distinction (Received 2022)
Outstanding Research Award with Distinction (Received 2024)
Best Paper Award (Technical and Technoligcal Innovation Session) (Received 2025)
Publications*
Thamoda Geegamage, Achini Ranaweera, Rangika Halwatura ,".As Good as New: A Study on Sri Lanka Consumers’ Secondhand Fashion Consumption.",Springer ,2024
E.G. Jinasena, H.R. Achini Ranaweera,".Women Entrepreneurs in Sri Lanka: An Exploration of Psychological Characteristics.",14th International Conference of Business and Management,Sri Lanka,2025,233-252
E.G. Jinasena, H.R. Achini Ranaweera,".Women Entrepreneurs in Sri Lanka: An Exploration of Psychological Characteristics.",14th International Conference of Business and Management,Sri Lanka,2025,233-252
K.P.N Bhagya, P.V.M Karunarathne, G.M Ranathunga, A. Ranaweera,".Artistic Elements in Traditional Costume Design: An Exploration of the Costumery Phase.",10th International Conference on MULTIDISCIPLINARY STUDIES-SRI LANKA 2025,Sri Lanka,2025,
D.S. D Hewapathirana, H.R.A.T Ranaweera,".The influence of artificial intelligence on consumer's impulse buying behaviour in online shopping.",6th International Conference on Business Research, University of Moratuwa,University of Moratuwa,2025,
K.P.N Bhagya, P.V.M Karunarathne, G.M Ranathunga, A. Ranaweera,".Jewellery of Inheritance: Heritage of the Kandyan Kingdom is preserved by Oral Tradition.",5th International Conference on Intangible Cultural Heritage,Sri Lanka,2025,
K.P.N Bhagya, P.V.M Karunarathne, G.M Ranathunga, A. Ranaweera,".Jewellery of Inheritance: Heritage of the Kandyan Kingdom is preserved by Oral Tradition.",5th International Conference on Intangible Cultural Heritage,Sri Lanka,2025,
U Rathnayake, Ranaweera H.R. A.T Ranaweera,".Assessing the Effectiveness of Existing Marketing Strategies in Fashion Product Promotions: Qualitative Studies in Western Province, Sri Lanka.",International Research Conference of SLTC,SLTC,2024,
K.G.I. Hewage, H.R.A.T. Ranaweera,".The Impact of Switching Barriers on Consumer Intention to Purchase Ecofriendly Products within Sri Lanka.",14th International Conference on Business and Information ICBI 2023,University of Kelaniya,2023,
E G Jinasena, H R A T Ranaweera,".Psychological Characteristics of Women Entrepreneurship: A Systematic Literature Review.",13th International Conference on Business and Information ICBI 2022,Sri Lanka,2022,242-259
D J P S D Pathirana, H R A T Ranaweera,".Online Fashion Promotion During the Time of Crisis (COVID-19) In the Context of Sri Lankan Fashion Industry.",13th International Conference on Business and Information ICBI 2022,Sri Lanka,2022,
B R P Mendis, H R A T Ranaweera,".Exploring Consumer Perception towards Batik clothing in the Sri Lankan market.",13th International Conference on Business and Information ICBI 2022,Sri Lanka,2022,
B R P Mendis, H R A T Ranaweera,".Exploring Consumer Perception towards Batik clothing in the Sri Lankan market.",13th International Conference on Business and Information ICBI 2022,Sri Lanka,2022,
L C J Siriwardana, H R A T Ranaweera,".Local Fashion Consumer's Purchasing Behavior in the Post- Pandemic Era.",13th International Conference on Business and Information ICBI 2022,Sri Lanka,2022,
Thamoda Geegamage, H.R Achini Ranaweera, Rangika .U Halwathura,".Consumer Values Towards Second-hand Fashion Consumption.",21st Australian and New Zealand Marketing Academy Conference,Australia ,2021,
Hewage, V.H and Ranaweera, H.R.A.T ,".Exploring the Effectiveness of Celebrity Endorsement on Sri Lankan Fashion Industry.",International Conference on Business and Information (ICBI) 2021 Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka,Sri Lanka,2021,36-45
W. T. S. Kaushalyaa, H. R. A. T. Ranaweera ,".Understanding Sri Lankan Consumers’ Perception towards Celebrity Endorsement .",10th International Conference on Management and Economics,Sri Lanka,2021,
HRAT Ranaweera,".What you touch,touches you: The impact of haptics on consumer brand impressions.",19th Australian and New Zealand Marketing Academy (ANZMAC)-Doctoral Colloquium,Australia ,2017,
HRAT Ranaweera,".The Impact of Haptics on Consumer-Perceived Brand Benefits.",18th Australian and New Zealand Marketing Academy (ANZMAC) -Doctoral Colloquium,Australia ,2016,
PD Welagedara, HRAT Ranaweera,".An investigation study of up-cycled fashion consumption in Sri Lanka.",4th International Conference on Management and Economics,Sri Lanka,2015,
HRAT Ranaweera, RU Halwatura,".Identifying Consumer Perceived Value of Tourism Product.",3rd International Economic Research Conference of the Sri Lanka Fourm of University Economists,Sri Lanka,2014,195-201
H.R.A.T Ranaweera, R.U Halwatura,".Analysis of Tourism and Fashion Retailing; A Sri Lankan Perspective.",2nd International Conference on Marketing,Sri Lanka,2014,92-100
Herath HMSH, HRAT Ranaweera,".An Investigation of the Trend Orientation of Sri Lankan Value Fashion Retailers and Consumers.",The 3rd International Economics Research Conference of the Sri Lanka Forum of University Economists,Sri Lanka,2014,181-186
Bhagya, K.P.N , Karunaratne, P.V.M., Ranathunga, G.M, & Ranaweera H.R.A.T,".Legacy of the traditional costume in the Kandian Kingdom preserved by oral tradition.",KALAM International Research Journal,,2025
Amali Wijekoon, Achini Ranaweera, Brett AS Martin,".Upcycling: a systematic review and research agenda.",Journal of Management History,,2025
Thamoda Geegamage, Achini Ranaweera, Rangika Halwatura,".Pre-loved or hatred? Consumers’ perception of value towards second-hand fashion consumption in Sri Lanka.",Research Journal of Textile and Apparel,,2024
Kalavila Pathirage Nilmini Bhagya, Priyanka Virajini Medagedara Karunaratne, Gayathri Madubani Ranathunga, Achini Ranaweera,".Fashion niche market strategies: a systematic literature review.",ournal of Fashion Marketing and Management: An International Journal,,2024
GA Perera, A Ranaweera,".Fashion localism: evaluation and extensions of utility in Sri Lankan fashion brands.",Research Journal of Textile and Apparel,,2022
H.R.A.T Ranaweera,".When consumers touch: a conceptual model of consumer haptic perception.",Spanish Journal of Marketing,,2021
Achini T. Ranaweera, Brett A. S. Martin, Hyun Seung Jin,".What you touch, touches you: The influence of haptic attributes on consumer product impressions.",Psychology and Marketing ,38,2021
Achini T Ranaweera, Kamal Wasala,".Color matters: The Impact of Logo Color on Consumer Perceived Eco-Friendliness.",Expert Journal of Marketing, 8/2,2020
- Made in Sri Lanka’ to ‘Designed in Sri Lanka’, 2026-The Morning- Money (Weekly Business Magazine), 2026, https://themorningmoney.com/articles/cmro6qb5c0003356qsvuzyl10
- Once Worn, Twice Hated? Second hand clothes and the Lankan Mindset -The Sunday Morning Brunch, 2022, https://brunch.lk/once-worn-twice-hated/
- Are the women propping up our craft sector being adquently supported- The Sunday Morning Brunch, 2022, https://brunch.lk/are-the-women-propping-up-our-craft-sector-being-adequately-supported/?fbclid=IwAR0ajhoja9d91DZNbjF0uKu_OW5G8kPf6BcHy7j_D6Wm0ocDf8lIvGyO2xc
- Upcycling for corporate branding: Pivoting in the sustainable direction at a company and industry level: QUT Business Insights - May, 2021, https://www.qut.edu.au/insights/business/upcycling-for-corporate-branding-pivoting-in-the-sustainable-direction-at-a-company-and-industry-level
- Value of upcycling: using upcycled products to develop a sustainable brand message: QUT Business Insights- December, 2021 ULR: https://www.qut.edu.au/insights/business/value-of-upcycling-using-upcycled-products-to-develop-a-sus...
- What you touch, touches you! Achini researches on Sensory Marketing- https://www.mrt.ac.lk/web/highlighted-researchers/achini?fbclid=IwAR2-p54Yq7EfNaqA0KJD9mQZFbavPmvyH--Pq4tKHEZo42GTP85xy9kdCwI
- News, School of Advertising, Marketing and Public Relations, QUT Business School, Queensland University of Technology, https://www.instagram.com/p/Bq6GMclhva0/
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