Prof. Samarasinghe G.D.

G.D Samarasinghe, C.M Suwandaarachchi, M.H S Sampath ,".Impact Of Competitive Priorities Of Firms In The Thermoforming Process Industry In Sri Lanka On Customer Satisfaction.",First International Conference on Management and Entrepreneurship (ICOME) 2022,Open University, Nawala, Sri Lanka,2022,p. 21

Perera K.C, Samarasinghe G.D and Abeysekera R,".A Model Of Sales Force Automation Acceptance Towards Sales Force Performance: Role Of Techno-Stress Inhibitors And Technology Self-Efficacy Of Sales Employees.",First International Conference on Management and Entrepreneurship (ICOME) 2022,Open University, Nawala, Sri Lanka,2022,p.34

G.D Samarasinghe, C.M Suwandaarachchi and D.A.R.S. Gunarathna ,".Factors Affecting The Success Of Retail Merchadising Practices Among Sri Lankan Retailers.",First International Conference on Management and Entrepreneurship (ICOME) 2022,Open University, Nawala, Sri Lanka,2022,p. 23

S.M. Nanayakkara University of Moratuwa, Sri Lanka V.M. Wickramasinghe University of Moratuwa, SriLanka G.D. Samarasinghe University of Moratuwa, Sri Lanka,".Customer service performance in bridging the gap between strategic management of technology and financial performance: evidence from the banking industry of Sri Lanka.",Asian Journal of Marketing Management (AJMM),1/1,2022

H. A. D. M. Arachchi1 and G. D. Samarasinghe,".Corporate Social Responsibility Towards Purchase Intention Across Regional Identity: A Comparison Between South Asia and Southeast Asia During COVID-19.",Global Business Review,23/06,2022

Samarasinghe, G.D., University of Moratuwa, Mudalige, D.M., University of Moratuwa, Samarasiri, N.C., University of Moratuwa, Kuruppu, G.N., University of Moratuwa,".The Emergence of University Entrepreneurial Orientation in a Technological University: A Case of a Sri Lankan National University.",Vidyodaya Journal of Management,6/2,2020

Samarasinghe, G.D., University of Moratuwa, Aberathna, H. M. T. S., University of Moratua, Kuruppu, G.N., University of Moratuwa,".Impact of Green Technology Initiatives on Customer Brand Engagement and Brand Loyalty in the Sri Lankan Banking Sector.",South Asian Journal of Marketing (SAJM),1/1,2020

Nanayakkara, S.M., University of Moratuwa, Wickramasinghe, V., University of Moratuwa, Samarasinghe, G.D., University of Moratuwa,".Emotional Intelligence towards strengthening Linkage between Internal Business Processes and Customer Service Performance: Evidence from the Sri Lankan Banking Industry.",South Asian Journal of Marketing (SAJM),1/1,2020

K. G. N. Kumarapeli, G. N. Kuruppu,".Customer Relationship Management (CRM) Practices towards Customer Brand Engagement: Evidence from the Hotel Industry in Sri Lanka.",Colombo Business Journal: International Journal of Theory & Practice,7,2016

Neranjan Jayathilake, Nalin Abeysekera, Jude Lakshan Ukkwatte,".Factors affecting for Customer Loyalty in Sri Lankan Banking sector.",International Journal of Marketing and Technology,6,2016

Preethi PERERA,Nalin ABEYSEKERA,".POTENTIAL ASSOCIATION OF PRIVATE UNIVERSITY BRANDING EFFOTS WITH PERCEPTIONS AND ATTITUDES OF PROSPECTIVE STUDENTS: A STUDY IN SRI LANKA.",Revista Management & Marketing Craiova,14,2016

Wickramasinghe, A., Gamage, H. R., & Abeysekera, N,".Green Intraprenurial Flexibility towards Sustaining Competitive Advantage:A Case of South Asian Context.",Academy of Taiwan Business Management Review,11,2015